Harper needs to stop this dance the media is engaging him in, and re-announce his policies. He needs to remind people of his 5 priorities. Each day on, he needs to hammer crime, corruption, accountability, and tax promises.
- Harper must refuse to engage himself on issues like same-sex marriage.
- He must challenge Martin on the notwithstanding clause.
- Harper must voters that a vote for him is a vote against the GST.
- He must remind people of his $1200 child allowance.
- Harper must hammer mandatory minimum sentences.
- This is the time to recap the campaign: to remind voters why they are voting for him, as opposed for voting for the Liberals.
As SES pollster Nik Nanos said on Mike Duffy's show on CTV today: "Less emphasis by the conservatives on their platform likely takes some of the wind out of the Tory sails."
As a result, people will ask themselves, "why am I voting for Harper again?" They need something to hang on to. Something to bring with them to the ballot box. Going 'positive' means being given something concrete - something evidential.
The reason the Conservatives need something "concrete" is to combat fear. The typical fear people have is fear of the unknown. Fear of the mysterious.
Undecided voters break for the incumbant because they are comfortable with the status quo; they aren't afraid of what they are familiar with. Conservatives need something to replace this fear of the unknown. They need solid evidence to combat fears at the ballot box. Harper needs to re-announce his policy and hammer them home.
They have brought him this far. And they can take him over the top on Monday.