It is not too often you see a man speak with the recognition of human personality in such a cutthroat environment. But Bill Ford does it.
"It's important to separate my demeanor from my determination. All along the way, I could have chosen to do something else. We're taking very tough actions that I wish I didn't have to take, but I'll take them knowing that it's going to make us a better company. If it ever gets to the point where I have to eliminate my humanity from the job, then I'll have a real problem."